Join Dubai’s Fastest Growing Female Fitness & Wellness Community

Helping women get fitter, stronger and more confident through wellness events, strength training classes, online coaching and community.

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Welcome to Shape Up Women’s Club

Group of women at the gym, smiling and making peace signs, with exercise bikes in the foreground and digital screens and modern lighting in the background.

Shape Up Women’s Club is Dubai’s fastest growing female fitness community, bringing together 600+ women through wellness events, strength training classes, online coaching and community experiences.

Founded in Dubai and now expanding into the UK 🇬🇧, we help women become fitter, stronger and more confident through movement, accountability and connection.

Our community includes:

✔ Weekly variety wellness events
✔ Strength training classes
✔ Run clubs
✔ 1-1 Online coaching
✔ Women’s community experiences

Our Story
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Inside Shape Up Women’s Club

  • Two women in workout clothes smiling and having a conversation outdoors near palm trees and a boardwalk, with a group of people in the background.

    Shape Up Your Physique

    Strength training, Pilates, Yoga, Hiking, Padel, Reformers

  • A woman is kneeling on the grass, holding a round drum over a person lying on a yoga mat. The scene is outdoors, with several people relaxing on yoga mats on the grass.

    Shape Up Your Mindset

    Meditation, Sound Healing, Personal Development Workshops

  • Group of people standing in line at an event, with a woman in the center smiling and holding a can.

    Shape Up Your Network

    Brunch Meetups, Business Talks, Coffee Networking

We’ve Partnered with Leading Fitness & Wellness Brands!

  • GNC logo with the slogan 'Live Well' underneath in red text.
  • The word 'bioniq' written in lowercase black letters on a white background, with the text upside down.
  • Logo for F45 Training with the text 'Functional 45' and 'Training' in a circular emblem.
  • The word 'CRANE' written in stylized black geometric letters.

Hi, I’m Sher! I started Shape Up Women’s Club to build a 600 member female fitness and empowerment community where women feel supported, motivated, and stronger - inside and out.

Our Story

Why Women Love Shape Up Women’s Club

Huda Noura

A young woman with long black hair, wearing a beige coat, sitting outdoors at a table in a cafe or restaurant with empty chairs and tables around her, and trees and buildings in the background.

“I can’t say enough how AWESOME Sher and her community are.

I joined Sher’s women’s run club because I was looking for more than just a workout - I wanted a place where I felt supported, inspired, and truly at home. Sher’s energy, positivity, creativity, and genuine care made it clear that this community was exactly what I needed to thrive. She brings a spark of inspiration and a level of care that makes you feel truly seen and supported.

Sher isn’t just our coach—she’s the heart and soul of our community, sparking our passion, cheering us on every step of the way, and lifting our spirits like a best friend would.

Thank you so much Sher for all the love and effort you put into making our girls group sooo special and I’m so grateful to be part of it.

If you’re looking for a group that’s inspiring, fun and full of genuine support, you’ve got to join Sher’s crew!”

Shama Boussif

A woman practicing boxing at a gym, punching a black punching bag with boxing gloves, wearing a Nike sports bra and grey leggings.

“Working with Sher has been an amazing experience😍! She truly understands the struggles of busy women and provides the perfect balance of support, motivation, and expert guidance. Thanks to her, I feel more confident in my body and mindset than ever before. If you're looking to rediscover your glow, she's the coach for you!”


Jennifer Perez

A woman with brown hair, wearing a light blue blouse, black pants, and a brown belt, standing against a white wall, smiling and looking at the camera.

“Shape Up with Sher is truly one of a kind! From the moment I joined, I felt welcomed and encouraged. Sher’s energy is absolutely contagious—she has this incredible way of making every workout fun while pushing you to be your best. More than just fitness, she’s built a beautiful community of women who uplift and empower each other. Being surrounded by such strong, supportive women has been so motivating, and I’m beyond grateful to be part of it. Huge shoutout to Sher for not just being an amazing coach but an inspiration to us all!”

Join Our FREE WhatsApp Community

Free community • Pay only for events attended ✨


Frequently Asked Questions

  • Shape Up Women’s Club is Dubai’s female fitness and wellness community with 600+ women, hosting wellness events, strength training classes, online coaching and community experiences.

  • Shape Up Women’s Club hosts:

    ✔ Wellness events, strength training classes, Reformer Pilates experiences, women’s networking & community events

    All events are designed to help women improve their fitness while meeting like-minded women.

  • Yes - Shape Up Women’s Club is now expanding into the UK, bringing female fitness experiences, strength training classes, online coaching and community support to women wanting results, confidence and accountability.

  • Yes - we offer SheShreds Online Coaching, created for busy professional women wanting to lose 4–6kg without sacrificing the foods they love 💖

    The programme includes:

    ✔ Personalised nutrition guidance
    ✔ High protein meal support
    ✔ App workouts & tracking
    ✔ Accountability check-ins
    ✔ Body composition support
    ✔ Coaching structure similar to 1:1 coaching

  • SheShreds is designed for busy women, professionals, entrepreneurs and mums who are successful in life but struggle to stay consistent with themselves.

    Our goal is to help women build sustainable habits, confidence and long-term results — without extreme diets.

  • Joining the Shape Up Women’s Club WhatsApp community is completely FREE 💖

    Our community gives women access to updates, event announcements, motivation, fitness opportunities and wellness experiences.

    Our events operate on a pay-per-event basis, meaning members only pay for the events they would like to attend ✨

    All events are announced on our:

    📲 Instagram
    💬 WhatsApp Community

    This gives women flexibility to attend the events that suit their schedule and interests 🤍

  • Yes 💖 Our WhatsApp community is FREE to join. Events operate on a pay-per-event basis, meaning women only pay for the experiences they attend.

  • Shape Up Women’s Club combines fitness, wellness, community and coaching under one brand.

    From women’s fitness events in Dubai and the UK to SheShreds online coaching, our mission is simple:

    No woman stands alone 💖

  • Our 1:1 Online Coaching is fully customised to each client based on your goals, lifestyle, motivations and individual needs 💖

    Because every woman is different, we begin with a consultation call to understand:

    ✔ Your goals & desired results
    ✔ Current lifestyle & routine
    ✔ Nutrition habits
    ✔ Training experience
    ✔ Accountability & support needed

    Together, we’ll create your personalised roadmap moving forward ✨

    Book a call with your coach below to discuss your goals and next steps:

    🔗https://form.typeform.com/to/jpY20oF5